Following hypes could be risky but it´s possible. Is your company agile enough to maximize the hype? Or it takes too long?

What´s your brand USP? Have you already identify your iconic assets?

Innovation is fascinating. If you want to create meaningful innovation you should pay attention to market trends, but, what kind of trends t

Big players sometimes wait until a hype becomes a bigger opportunity. In this article we talk about Mercadona innovation strategy.

n today’s fast-paced world, businesses often find themselves caught in the whirlwind of trends and fads. The allure of the latest buzzwords,

In the bustling aisles of European supermarkets, a quiet revolution is underway. Private label products, once relegated to the shadows, have

As we venture further into 2024, the European food and beverage industry continues to evolve, driven by shifting consumer preferences, techn

What´s the value of changing colors? Tell us your point of view. Let´s see in the future if Mercadona follows the "boss" (this is how they c

Marketing teams make decisions about new labels, changes in packaging, fine tunnings in logos or strategy position... among others. Each one

Beverages categories are changing drastically due to consumer preferences but also because goverments policies and compromises to make the p

It´s great to see this kind of innovation to improve people´s life, reducing the CO2 while keeping the same drinking experience. What´s your

Soft drinks and low alcohol drinks have experienced a BOOM in terms of Innovation. We have seen crazy proposals coming to the market (Meat W

Great socks made in spain, with colorful designs.

Bemyshop is a new platform that allows to book spaces to sell your products in markets and shops

Sea food category is evolving really fast. The world is changing eating behaviors so big players are researching about new ways to obtain it

Are you ready to break your category rules? Have you detected a strong consumer insights to increase penetration?