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Blog: The risk of following hypes
Following hypes could be risky but it´s possible. Is your company agile enough to maximize the hype? Or it takes too long?
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Blog: Category leaders are not true innovators. Don´t innovate, copy.
Big players sometimes wait until a hype becomes a bigger opportunity. In this article we talk about Mercadona innovation strategy.
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Blog: Don´t follow trends. Connect with real consumer´s pains and gains
n today’s fast-paced world, businesses often find themselves caught in the whirlwind of trends and fads. The allure of the latest buzzwords,
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Blog: The rise of Private Label in Europe. 5 reasons behind the surge
In the bustling aisles of European supermarkets, a quiet revolution is underway. Private label products, once relegated to the shadows, have
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Blog: Powder revolution in beverages
Beverages categories are changing drastically due to consumer preferences but also because goverments policies and compromises to make the p
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Blog: Sustainability in Spirits
It´s great to see this kind of innovation to improve people´s life, reducing the CO2 while keeping the same drinking experience. What´s your
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Blog: Ready to innovate in beverages?
Soft drinks and low alcohol drinks have experienced a BOOM in terms of Innovation. We have seen crazy proposals coming to the market (Meat W
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Project:The Airbnb of brands, Bemyshop.es
Bemyshop is a new platform that allows to book spaces to sell your products in markets and shops
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