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Blog: Don´t lose your iconic assets
What´s your brand USP? Have you already identify your iconic assets?
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Blog: Hypes, Market trends, Category trends, Driving forces...
Innovation is fascinating. If you want to create meaningful innovation you should pay attention to market trends, but, what kind of trends t
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Blog: Category leaders are not true innovators. Don´t innovate, copy.
Big players sometimes wait until a hype becomes a bigger opportunity. In this article we talk about Mercadona innovation strategy.
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Blog: Don´t follow trends. Connect with real consumer´s pains and gains
n today’s fast-paced world, businesses often find themselves caught in the whirlwind of trends and fads. The allure of the latest buzzwords,
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Blog: The rise of Private Label in Europe. 5 reasons behind the surge
In the bustling aisles of European supermarkets, a quiet revolution is underway. Private label products, once relegated to the shadows, have
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