Following hypes could be risky but it´s possible. Is your company agile enough to maximize the hype? Or it takes too long?

Innovation is fascinating. If you want to create meaningful innovation you should pay attention to market trends, but, what kind of trends t

Big players sometimes wait until a hype becomes a bigger opportunity. In this article we talk about Mercadona innovation strategy.

n today’s fast-paced world, businesses often find themselves caught in the whirlwind of trends and fads. The allure of the latest buzzwords,