Project: A colourful socks brand: Outofthebox

Almost 6 years a go, together with a good friend we decided to create something special. We both were looking for a small business to start testing our ideas in the real market. We realized there was a hype coming: colourful socks were more common in business environments. Our objective was to understand the real insight behind this hype and forecast if it was a candidate for a category or even a consumer trend.

After talking with early adopters (most of them working in top positions in big companies) we understood the role of colourful socks in grey business environments. We designed "Outofthebox" brand, with 3 initial designs. Do you want to know more? Follow the story in www.doitoutofthebox.com